Sneaker Encyclopedia

On Running

Swiss engineering that started with a garden hose stapled to a sole — On turned CloudTec pods into one of the most recognisable silhouettes in running, and one of the fastest brand climbs in the sport.

Brand

On Running

First Release

2010

Designer

Olivier Bernhard, David Allemann & Caspar Coppetti

Retail Price

$150–$190

Live Market Snapshot

On Running Market Overview

Performance + Lifestyle Demand

Avg Resale

At or near retail for mainline models

Trend

Rising brand, flat resale

Volatility

Low on mainline, moderate on collabs

Liquidity

High at retail, thin on resale

Flip Score

22 / 100

On is one of the fastest-growing brands in running, but that growth has not created a resale market. Mainline Cloud models stay in full production and trade at or below retail. The exceptions are the Loewe collaborations and limited THE ROGER makeups, which carry the brand's only consistent premiums.

Images of On Running

On running shoe with a CloudTec midsole, in undyed white with a red Swiss Engineering heel band

Photos may be sourced from Wikimedia Commons — image credits.

History

On was founded in Zurich in 2010 by former professional triathlete Olivier Bernhard — a three-time duathlon world champion and Ironman winner — together with David Allemann and Caspar Coppetti.

The first prototype came from Bernhard stapling sections of garden hose to the sole of a running shoe, chasing a soft landing with a firm push-off. That experiment became CloudTec.

On launched its first running shoes in July 2010 and took the ISPO BrandNew Award the same year.

Roger Federer joined as an investor and design collaborator in 2019, and THE ROGER line carried the brand into the lifestyle market.

On Holding listed on the New York Stock Exchange under the ticker ONON in September 2021, pricing at $24 and closing its first day of trading up roughly 46%.

Design & Technology

On builds around two proprietary parts: CloudTec, the hollow pods that compress on landing, and the Speedboard, the plate that stores and returns that energy through toe-off.

  • CloudTec hollow pods — compress on impact, lock out for push-off
  • Speedboard plate running the length of the midsole
  • Helion superfoam across the modern performance line
  • Swiss cross and SWISS ENGINEERING heel branding
  • Open-pod midsole visible in profile — the brand's clearest visual signature
  • Range spanning road, trail, gym and lifestyle

Popular Colorways

Key releases and market-relevant pairs associated with On Running.

Undyed / Natural

Undyed white uppers with flame-red accents

Retail

Mainline Performance

Seasonal road and trail colourways

Retail

Loewe Collaborations

Luxury makeups including the Cloudtilt

Premium

THE ROGER

Roger Federer lifestyle line

At or above retail

Resale Market Value

On's mainline Cloud models are in full distribution and rarely clear retail on resale — they are bought to run in, not to flip.

The brand's resale activity concentrates in the Loewe collaborations and limited THE ROGER releases, where supply is genuinely constrained.

Best For

Running, or collab-only flips

Risk Level

High for mainline flips

Reseller Take

Loewe and THE ROGER carry the premiums

Live Market Tool

Scan Any On Pair Live

Check current On pricing before you buy.

Compare model pricing
Find discounted pairs
Check resale vs retail

Reseller Insight

Flip Potential: On Running

Flip Score

22 / 100

Liquidity

High at retail, thin on resale

Typical Margin

Negative on mainline

Best Use

Personal running use

  • Mainline Cloud models stay at or under retail.
  • Loewe collaborations are the brand's strongest resale line.
  • Rapid brand growth has not translated into collector demand.

Care & Maintenance

Maintaining Your On Running

On's engineered mesh uppers clean easily, but the open CloudTec pods trap grit and small stones.

Clear the pods before washing — debris left packed in them wears the midsole from the inside.

Essential Tools and Supplies

To start off, collect the following tools and supplies:

  • Soft Brush: Gentle on engineered mesh uppers.
  • Thin Pick or Stick: For clearing the CloudTec pods.
  • Mild Detergent: Diluted for the upper.
  • Microfiber Cloth: For the midsole sidewalls.

Pre-Cleaning Preparations

Before you begin the cleaning routine, it's essential to ready your sneakers:

1

Clear the Pods

Push out stones and grit trapped in the CloudTec channels.

2

Remove Laces and Insoles

Air them separately.

The Cleaning Process

1

Clean the Upper

Soft brush with diluted detergent.

2

Wipe the Midsole

Damp cloth along the pods and sidewalls.

3

Rinse Lightly

Wipe away residue without soaking.

4

Air Dry

Dry naturally, away from direct heat.

Related Models

Frequently Asked Questions

Everything you need to know about SneakPrice and how it helps you with the On Running.

What is SneakPrice and how does it work?
SneakPrice is a sneaker market intelligence platform that turns the chaotic world of resale into clear, actionable data. With support for 21 international languages and the Sneaker Stock Exchange — a Bloomberg-style live market view of the entire global sneaker economy — it pulls real listings from eBay, StockX, GOAT, Stadium Goods and other major marketplaces in real time, then normalizes them into a single market price for every model we track. Behind the scenes: • Our computer-vision model identifies the sneaker from a photo or live camera frame. • Our market engine scans live listings across every major resale platform. • We calculate an average resale price, trend direction, volatility, and a liquidity score. • Our arbitrage engine flags cross-platform price gaps so you can buy low and sell high. • The Sneaker Stock Exchange aggregates everything into brand indexes (SPX-NIKE, SPX-ADIDAS, SPX-JORDAN, etc.) and a master SPX-RETRO benchmark, so you can track the market the way traders track the S&P 500. For the On Running, this means you see the real resale value — not a guess, not a single marketplace's number, but a true cross-market average updated continuously.
How do I get started with SneakPrice?
Getting started is simple: 1. Sign up at https://sneakpriceapp.com — free, no credit card required. 2. From the home page, scan a sneaker. You can use your camera in real time, upload a photo from your gallery, or paste an image URL. The app will identify the model automatically (including the On Running and over 1,000 other catalog entries). 3. Instantly see the market report: average resale price, trend direction, comparable listings, retail vs. resale delta, and a flip score. 4. Save sneakers to your portfolio, set price alerts, and explore the Sneaker Stock Exchange for live indexes and arbitrage deals. 5. Upgrade only when you want more — the free tier covers the basics for life.
What can I use SneakPrice for?
SneakPrice is built for everyone in the sneaker ecosystem: • Buyers: Confirm a listing isn't overpriced before clicking "buy now". See average resale across every major platform side-by-side. • Resellers & flippers: See real-time average resale, demand, volatility, and liquidity before listing. Our flip score tells you if a pair is worth the capital tie-up. • Collectors: Track your collection's mark-to-market value and individual pair appreciation over time. Get notified when grails move. • Arbitrage traders: Our deal engine surfaces cross-platform price gaps — buy on eBay at $180, sell on StockX at $260, for example. • Authenticators: Cross-reference suspicious "deals" against real market ranges. If a On Running is listed at 40% below market, something is usually wrong. • Market researchers & journalists: Pull historical price trends, brand indexes (SPX-*), and category-level signals. • Casual fans: Just curious what your old pair is worth? Scan it in 5 seconds.
Do I need technical skills to use SneakPrice?
Not at all! SneakPrice is designed for everyone — collectors, casual buyers, full-time resellers, and first-time sneaker fans. If you can take a photo or open a web page, you can use it. Our AI identifies the sneaker for you, our market engine pulls live prices for you, and our Stock Exchange dashboards visualize the data with zero spreadsheet work. Deeper analytics (alerts, portfolio tracking, arbitrage deals, the SPX brand indexes) are one click away when you're ready for them — but you can ignore them entirely and still get the full value of instant market pricing.
If a sneaker identification is not accurate, what should I do?
Our vision model recognizes 60+ classes and over 1,000 catalog entries, but no AI is perfect — especially with extreme lighting, partial views, or rare collaborations. If a On Running (or any sneaker) is misidentified, here's what to do: 1. Re-take the photo: a clean side profile on a neutral background lifts accuracy dramatically. Avoid harsh shadows and try to capture the full silhouette. 2. Use the manual override: every scan result has a "Wrong sneaker?" link that lets you search our catalog and correct the match. Your correction is saved to your scan history and feeds back into our training data so the model improves over time. 3. Search directly: if you already know the model, skip the scan and use the search bar at the top of the site — it indexes every entry in the Sneaker Encyclopedia. 4. Report the miss: use the contact form at https://sneakpriceapp.com/contact and include the photo. Reports go directly into our retraining queue. Every correction makes the model better for the entire community.
How do I delete unwanted pictures from the sneaker app?
You're always in full control of your photos and scan history: • To delete a single scan: open your scan history, tap the scan, and use the "Delete" button. The photo and its metadata are removed immediately. • To bulk-delete: from your dashboard, select multiple scans and use "Delete selected". • To wipe everything: under Settings → Privacy, you'll find "Delete all scans" and "Delete account". Both are irreversible and execute immediately. • Photos uploaded by mistake (wrong sneaker, blurry shot) can be removed instantly — they're never shared publicly and only used for your own market reports. Deleted photos are purged from our storage layer, not just hidden. We don't retain shadow copies. If you'd like a confirmation, contact us at https://sneakpriceapp.com/contact and we'll send written confirmation of the deletion.
Does SneakPrice accept newly-taken sneaker pictures or camera photos as well?
Yes — both. SneakPrice accepts three input methods, and they all feed the same vision pipeline and market engine: 1. Live camera: Open the scanner and point your phone or webcam at the sneaker. The app identifies the model in real time and pulls live market data within seconds. Works directly in your browser — no app install required. 2. Photo upload: Tap "Upload photo" and pick any image from your camera roll or device storage. JPG, PNG, HEIC, and WEBP are all supported. 3. Image URL paste: If you saw a On Running on Instagram or a marketplace listing, paste the image URL into the scanner and we'll fetch it for you. Important — file size limit: uploaded images must be 2 MB or smaller. Modern phones often produce 4–10 MB photos by default, which the scanner will reject with an error. If you see an upload error, resize or compress the image first. Easy ways to do this: • iPhone: open the photo in Mail, attach it, and choose "Medium" or "Small" — Mail will compress to well under 2 MB. • Android: most gallery apps have a "Resize" option, or use a free compressor app. • Desktop: drag the image into a free web compressor (e.g., tinypng.com or squoosh.app) and download the smaller version. • Or simply screenshot the original photo — screenshots are typically well under 2 MB. Tip for best accuracy: a clean side profile with the toe pointing left or right dramatically improves identification — especially for nuanced colorways.
How accurate are the prices SneakPrice shows for the On Running?
Our prices are sourced from live listings across eBay, StockX, GOAT, Stadium Goods, and several other major resale platforms — not estimates or static price tags. For each model we compute: • Average resale: the mean of recent comparable listings, filtered for outliers. • Trend (7d, 30d, 90d): direction and magnitude of price movement. • Volatility: how much prices swing — important for flip-risk modeling. • Liquidity: how many recent comps exist — a single overpriced listing doesn't move the number. • Flip score: combines all of the above into a single buy/hold/sell signal. Refresh cadence varies by tier: free users see daily-refreshed data; paid users see near-real-time updates. For ultra-rare or recently-released On Running pairs with thin comp data, we flag the result as "low confidence" rather than fabricate a number.
Can I track my On Running collection as a portfolio?
Yes. Every scanned or manually-added pair can be saved to your portfolio, complete with purchase price, condition, and acquisition date. From there you get: • Mark-to-market valuation: every pair re-priced continuously against live market data. • Unrealized P&L: per-pair and total — both in dollars and percent. • Allocation breakdown: how your collection splits across brands, eras, and tiers. • Index comparison: see if your portfolio is outperforming SPX-ON, SPX-RETRO, or the broader sneaker market. • Exit signals: alerts when a pair crosses a price threshold or our flip score flips from "hold" to "sell". Your portfolio is private by default. Sharing is opt-in if you ever want to show off your collection.
What is the Sneaker Stock Exchange?
The Sneaker Stock Exchange (/exchange) is a Bloomberg-style live market view of the entire global sneaker resale economy. It features: • SPX brand indexes — SPX-NIKE, SPX-ADIDAS, SPX-JORDAN, SPX-NEW-BALANCE, SPX-ASICS, SPX-PUMA, SPX-CONVERSE, SPX-SAUCONY, SPX-VANS — each tracking the weighted average resale price of that brand's most-traded models. • SPX-RETRO — our master benchmark covering the broader retro and heritage market. • Price-band indexes — track the entry, mid, and premium tiers separately. • Live arbitrage feed — cross-platform deals flagged the moment they appear. • Heatmaps, gainers/losers, and volume leaders. Think of it as the financial-market view of sneakers: you're not just seeing one pair, you're seeing the entire ecosystem in motion.
Does SneakPrice work in my language?
Yes — SneakPrice is fully translated into 21 international languages, including English, Spanish, French, German, Italian, Portuguese, Dutch, Japanese, Korean, Mandarin Chinese, Arabic, Hindi, Russian, Turkish, Polish, Swedish, Norwegian, Danish, Finnish, Greek, and Vietnamese. Switch languages from the dropdown in the top-right of every page. Prices and market data are localized automatically based on your settings.
Is SneakPrice free to use? What are the limits?
Yes — there is a permanent free tier that includes: • Daily sneaker scans via camera, upload, or URL. • Full access to the Sneaker Encyclopedia (including this On Running page) — every model, every colorway, every history note. • Read-only view of the Sneaker Stock Exchange and SPX brand indexes. • Basic price alerts on saved pairs. • Multi-language support across all 21 languages. Paid tiers unlock higher scan volume, unlimited alerts, full portfolio tracking, the arbitrage deal feed, historical data exports, and priority support. Pricing is shown transparently inside the app — no hidden fees, no surprise charges, cancel anytime.
Is my data and privacy safe with SneakPrice?
Yes. We take privacy seriously: • Photos you scan are stored privately under your account and never shared publicly. • Your portfolio, scan history, and alerts are visible only to you unless you explicitly opt in to sharing. • We never sell user data to third parties. • You can delete individual scans, your full history, or your entire account at any time. Deletions are immediate and permanent. • Authentication is handled by Clerk (industry-standard, SOC 2 compliant). Payments are processed by Stripe. • Read the full policy at https://sneakpriceapp.com/privacy.
How do I get help if something goes wrong?
We're here to help. Reach us at any of these: • Contact form: https://sneakpriceapp.com/contact (fastest path; routes by topic). • FAQ & help center: https://sneakpriceapp.com/faq. • Press & partnerships: https://sneakpriceapp.com/press. For account or billing issues, sign in first so your message routes to the right queue. Most replies go out within one business day, and complex issues get a human, not a script. If you've hit a bug, attaching a screenshot or the URL where you saw it helps us reproduce and fix it faster.